Related Projects:
ANZ Banking Group ::
Brand Creation and Campaign
Roll Out
Boroondara City Council::
Poster + Reminder Card
City of Yarra ::
Annual Report 2007/08
-Toyota ::
-Green Office CampaignUP&UP was approached to collate all the Green Office material used by TOYOTA head office into an engaging and easily accessible format for employees.
UP&UP’s eco-based design and depth of thinking approach aimed at minimising paper usage by suggesting a business card sized, square CD ROM placed into a plastic sleeve with lanyard. This ensured maximum usage of the CD as it fit into the employees existing lanyard sleeve.
__-Outcomes
AWARD :: TOYOTA, a member of the
Corporate Social Responsibility Index, won
the 2005 Corporate Environmental Award.
SOCIAL :: The outcome was positive with
staff members wearing the lanyard with
pride and wanting to be a part of the
statewide Green Office program.
CULTURAL :: Campaign was rolled out
in every division of Toyota nationally.
ENVIRONMENTAL :: minimising paper usage
by suggesting an interactive PDF instead of a
50 page booklet
Melbourne :: Sydney
LETS TALK + 61[0] 3 9416 2525 engage@upandup.com.au
____| STRATEGIC COMMUNICATION | ECO-GRAPHIC DESIGN | LOGO, IDENITY + BRANDING | BRAND MANAGEMENT | CAMPAIGN DESIGN |