Related Projects:
EASE Initiative::
Strategy, Brand + Campaign
Gaiaspace ::
Strategy, Brand + Campaign
Identity + Branding ::
Creating Lasting Impressions
-Sustainable Living Foundation ::
-Sustainable Events : National Key Forum + Expo 2009UP&UP worked with the Sustainable Living Foundation to build a brand in which to directly market sustainable opportunities to the Events Industry.
UP&UP worked on this project applying our eco-design knowledge, to make sure the communication materials produced were inline with the values and ideology of the event to reduce environmental impact.
The Campaign was driven online with e-cards, website and online registration.
The delegates received a lanyard and clip on map.
The map’s aim was to highlight on the Sustainable Living Festival ‘Fed Square’ Festival venue’s eco initiatives. UP&UP achieved this by pulling out these initiatives with engaging icons. The map inturn proved to be a site map and learning tool, which delegates could use to apply to their festivals.
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for the ‘Sustainable Event Planner’
UP&UP Creative are proud to have
partnered with SLF to achieve this award.
SOCIAL :: The Forum was a National success,
fully booked out in it’s inaugural year.
ENVIRONMENTAL :: The Forum program combined
with the Festivals map was printed using vegetable
based inks on a 100% recycled paper stock
[post consumer fibre].
Melbourne :: Sydney
LETS TALK + 61[0] 3 9416 2525 engage@upandup.com.au
____| STRATEGIC COMMUNICATION | ECO-GRAPHIC DESIGN | LOGO, IDENITY + BRANDING | BRAND MANAGEMENT | CAMPAIGN DESIGN |