Yarra City Council engaged UP&UP Creative to reinvigorate their corporate publications suite. The project involved the re-design of the council plan, annual report, summary report and rates brochure. Yarra was so impressed with UP&UP Creative’s four key values – environmental, social, financial and cultural that they asked that they be incorporated into the reports. Council now use them as part of their internal measurement system.
UP&UP Creative used a two-tier information system throughout the reports for quick skim-reading as well as in-depth analysis.
We filled the reports with images of Yarra locals to show the vibrancy and variety of Yarra culture. Limited quantities of the annual report were printed to save paper, and it was also provided as a pdf for download by all.