We produced all diagrams and illustrations to simply communicate the call to action and educate TOYOTA staff. This was TOYOTA’s first internal communication project to link TOYOTA’s environmental strategy to wider environmental issues.
The communication solution needed to work in the corporate office and on the factory floor, and this was done through individual posters launched monthly. These launches were catered to staff to ensure the success of the campaign. Posters were installed ‘gallery’ style in the corporate offices, and were launched to factory staff monthly via a staff BBQ and briefing.
A series covering the Global + Local facts on :
- Climate Change
- Substances Of Concern
- Waste And Water
- Tmca Environment Plan
- Environmental Management System (EMS)
|The project achieved its aim of educating Staff about
the environmental issues, so that they then could
contribute to TOYOTA’s environmental product