SLF Sustainable Events

Brand architecture, Website architecture, Logo development, Event promotional materials.

UP&UP worked with the Sustainable Living Foundation to build a brand in which to directly market sustainable opportunities to the Events industry.

UP&UP worked on this project to make the materials the least impactful to showcase the values and ideology of the event.

The Campaign was driven online with e-cards, website and online registration.

The delegates received a lanyard and clip on map. The map’s aim was to highlight on the Sustainable Living Festival ‘Fed Square’ Festival venue’s eco initiatives.

UP&UP achieved this by pulling out these initiatives with engaging icons. The map in turn proved to be a sit map and learning tool, which delegates could use to apply to their festivals.

The Forum was a National success fully booked out in it’s inaugural year.

Outcomes
AWARD :: 2009 Banksia award winners for the ‘Sustainable Event Planner’ UP&UP Creative are proud to have partnered with SLF to achieve this award.

Sustainable Values
	Social The Forum was a National success, fully booked out in it’s inaugural year.
	Environmental The Forum program combined with the Festivals map was printed using vegetable based inks on a 100% recycled paper stock [post consumer fibre].