Producing, Strategy, Brand + Campaign design
The Gertrude St Projection Festival is produced by The Gertrude Association. www.thegertrudeassociation.com
Values-based Strategy, Marketing and PR for the festival was implemented by the UP&UP Creative team. Original poster creative direction in conjunction with the T-world team. www.t-world.com.au
The festival is herald as a successful collaboration of community, individuals, business and government organisations to create this now annual Melbourne event.
The second year doubled and tripled in many areas of participation with more than 100 artist involved in 2009.
The Gertrude St Projection Festival. Changing the world one event at a time.