The DSE spearheaded a 12month community engagement campaign in partnership with a number of stakeholders (Zoos Victoria, Parks Victoria, Botanical Gardens, Museum Victoria and the State of Victoria) to encourage Victorians to ‘Act4Nature’ by doing one action each month that would contribute positively to the biodiversity of our world.
UP&UP Creative worked with the DSE team to develop the Campaign ‘Look & Feel’ creative to support the website and roll-out a suite of printed collateral. The campaign effectively utilized animal imagery to relate to the target market of children and families to link the idea that the actions we take everyday directly effect the world around us.
The Campaign launched in 2010 through major partner channels print and online to engage the community. The outcome was a success with the program running for 2 years.