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Future-directions

Publication Design for Future Directions: An Action Agenda for Young Victorians

The Future Directions Booklet is a legal document outlining new youth policies, targeted towards a mature audience being State Government departments and key youth institutions. This was accompanied with a takeaway brochure enclosed in a CD case to appeal directly to a youth audience.

The intention of the Future Directions project was to create a document that would be inclusive and appeal to all young Victorians so that they would actually understand, engage and be involved with the policies outlined in the publication – achieved through the universal music concept.

 

 

 

 

 

 

Outcomes

AWARD :: This project was chosen for the Australasian New Media Conference as a case study as a ‘Best Practice in designing for Youth’ in 2007.

Sustainable Values

Economic Value

Economic

Reprinted and Increased reputation.

Social Value

Social

New format reached target audience.

Environmental Value

Environmental

Printed using vegetable based inks on a FSC 100% recycled paper stock [post consumer fibre].