Creating impact and history
UP&UP was invited to join the design and communications team for the Dalai Lama Australian Tour. Our role during this 17 month project included art direction, key design and implementation of the promotion and post promotion for His Holiness the Dalai Lama.
UP&UP worked closely with the National Committee formulated for the event incorporating communications specialists and auspicious leaders from the buddhist community.
The campaign was a rewarding achievement and reflected the amount of dedicated energy from all involved.