E: monique@upandup.com.au | P: 0403 126 387


Yarra City Council engaged UP&UP Creative to reinvigorate their corporate publications suite. The project involved the re-design of the council plan, annual report, summary report and rates brochure.

We used our values-based approach to work with Yarra to integrate the four key sustainable values – environmental, social, financial and cultural pillars into the reports.

Council will now use the pillars as part of their internal measurement system.

We aimed to represent and tailor information for the community.

All members of council were pleased with the result.






AWARD :: This Annual Report won a Bronze Award at the 2008 Australasian Reporting Awards showcasing high standards achieved in financial and operational reporting.

Sustainable Values

Cultural Value


The report features with images of Yarra locals to show the vibrancy and variety of Yarra culture.

Environmental Value


A two-tier information system throughout the reports was created for quick skim-reading as well as in-depth analysis. Limited quantities of the full annual report were printed to save paper, and it was also provided as a PDF for download.