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Branding Identity logo, naming concepts, presentation folder, letterhead, proposal documents & PowerPoint presentation & full group communication UP&UP was contracted by CERES Community Environment Park to produce a new identity for the proposed $3 million Sustainability Centre: a cutting-edge, ecologically sustainable ‘green’ building, providing a global context for sustainability and a new hub for the CERES community.

UP&UP used extensive consultation throughout this project to ensure a connection to the history of CERES and its existing logo, which was identified and strengthened for future use. The new name represents CERES’ mission, philosophy and vision, taking into consideration its historical, local, national and global relevance. The branding project outcomes were successfully embraced by CERES community and staff – the main stakeholders of CERES.

The branding project outcomes were successfully embraced by CERES  community and staff – the main stakeholders of CERES.