E: monique@upandup.com.au | P: 0403 126 387

Boorondara_1

Poster + Reminder Card Campaign

The Community Engagement ‘Tool Kit’ brochure/poster and desk reminder cards were developed in order to inform Boroondara City Council staff of the new policies and practices when conducting community consultation. We decided to use these formats to engage and inspire staff to ignite discussion. Incorporating an eco-design approach we combined the workshop brochure with the poster on one side minimising printing costs for the client while creating tools to use in the offices and in the training workshops.

The concept combined the ideas of the speech bubble and people, by using bold illustrations with a strong use of colour and shape to further motivate staff with an eye-catching visual aid.

 

 

 

Outcomes

The illustrations of the people demonstrated human diversity without being too specific. This created a feeling of inclusion as all walks of life were represented.

Sustainable Values

Cultural Value

Cultural

Internal Culture Campaign: Staff engaged and interacted with materials.

Environmental Value

Environmental

Format of the document was designed to be used in 3 different ways. Printed using vegetable based inks on a FSC 100% recycled paper stock [post consumer fibre].