In November 2012, I was lucky enough to attend the Global Shifts Conference @ RMIT produced by the The Social Enterprise Group. This was set up specifically for business development, research and educational initiatives designed to foster solutions to the world’s most pressing social problems.
The Conference was a converge of a sharing of ideas, inspiration and models of success in the social enterprise space. The energy was high and fast paced, joining impact investors, Not-for-profits, for profits with Entrepreneurs and change makers.
What united everyone was a specific focus of building shared value business models that created real social impact through highly profitable business. At UP&UP Creative we call this values-based business. It was a general theme across the conference that the values of a business and keeping focused on the social impact mission were the key and immovable traits of a social enterprise – irrespective of being a for-profit or Not-for-profit legal structure. The business model is being less defined to class the business as ‘good’ ( Not-For-Profit ) or ‘evil’ ( For Profit ) business. Rather the values, mission and social impact the organisation achieves and stands for is the main success factor to class a for-benifit business.
The calibre of speakers were world class including such speakers as Pamala Hartingan, Director of the Skoll Centre for Social Entrepreneurship at Oxford University’s ‘Said’ Business School. Pamela said ‘Social entrepreneurs do not want to build a school or a hospital, they want to change the whole education and health system for the better’. That sums it up.
We love big thinkers, optimists, business thinkers, change markers and visionaries, and they were definitely all there at the Global Shifts Conference.
More at: www.rmit.edu.au/globalshifts
Monique McNamara – Director/Strategist UP&UP Creative