Related Projects:
ANZ Banking Group ::
Brand Creation and Campaign
Roll Out
Sustainable Living Foundation ::
National Key Forum 2009
Gaiaspace ::
Strategy, Brand + Campaign
-Ease Initiative ::
-Strategy, Brand + Campaign designEASE approached UP&UP Creative with a brilliant idea; to launch an alternative energy market in the US and create new sustainable markets. They would achieve this through industry collaboration. We launched this concept with the energy EASE07 “un-conference” in San Francisco. UP&UP Creative partnered EASE to develop Strategy through to design and implementation for all four EASE start-up projects.
We added our values-based approach to develop a brand that met the company vision for each division with tailored communication kits and campaigns. Taking the role as marketing consultant we established key messages, created the strategy and logos for the EASE Innovation Challenge EASE Foundation and EASE Gaiaspace to deliver a meaningful and clear offering backed by inspiring design.
__-Outcomes
Launched at the EnergyEASE 07
in
San Francisco.
CULTURAL :: In recognition of UP&UP’s experience
in developing values-based sustainable
communication solutions we were invited to
deliver a master-class at EnergyEASE07
in San Francisco
ENVIROMENTAL :: Printed using a local printer
in San Francisco to minimise carbon with transport.
All proofs were digitally approved and recycled
FSC certified paper stocks and vegetable based
inks were used in final production.
Melbourne :: Sydney
LETS TALK + 61[0] 3 9416 2525 engage@upandup.com.au
____| STRATEGIC COMMUNICATION | ECO-GRAPHIC DESIGN | LOGO, IDENITY + BRANDING | BRAND MANAGEMENT | CAMPAIGN DESIGN |