Related Projects:
Community Power ::
City of Darebin
Amnesty International +
Nudie Jeans ::
Human Rights Awareness
T-Shirt Campaign
-Department for Victorian Communities ::
-Youth Policy Document/CampaignPublication Design for Future Directions: An Action Agenda for Young Victorians
The Future Directions Booklet is a legal document outlining new youth policies, targeted towards a mature audience being State Government departments and key youth institutions. This was accompanied with a takeaway brochure enclosed in a CD case to appeal directly to a youth audience.
The intention of the Future Directions project was to create a document that would be inclusive and appeal to all young Victorians so that they would actually understand, engage and be involved with the policies outlined in the publication – achieved through the universal music concept.
__-Outcomes
AWARD ::
This project was chosen for the Australasian
New Media Conference as a case study as a
‘Best Practice in designing for Youth’ in 2007.
SOCIAL :: New format reached target audience
ECONOMICAL :: Reprinted and Increased reputation
ENVIROMENTAL :: Printed using vegetable based
inks on a FSC 100% recycled paper stock
[post consumer fibre].
Melbourne :: Sydney
LETS TALK + 61[0] 3 9416 2525 engage@upandup.com.au
____| STRATEGIC COMMUNICATION | ECO-GRAPHIC DESIGN | LOGO, IDENITY + BRANDING | BRAND MANAGEMENT | CAMPAIGN DESIGN |