-CERES Sustainability Centre ::
-Strategy, Brand + Campaign design
UP&UP was contracted by CERES Community Environment Park to produce a new
identity for the proposed $3 million Sustainability Centre: a cutting-edge, ecologically sustainable ‘green’ building, providing a global context for sustainability and a new hub
for the CERES community.
UP&UP used extensive consultation throughout this project to ensure a connection to
the history of CERES and its existing logo, which was identified and strengthened for
future use.
The new name represents CERES’ mission, philosophy and vision, taking into consideration its historical, local, national and global relevance.
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