E: monique@upandup.com.au | P: 0403 126 387

Merry Xmas 2013

Merry Xmas 2013 – Thanks for a great year enjoy!

http://eepurl.com/DL2vD Ho Ho #UPandUPCreative

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Global Shifts 2012: Social Enterprise Conference Review


In November 2012, I was lucky enough to attend the Global Shifts Conference @ RMIT produced by the The Social Enterprise Group. This was set up specifically for business development, research and educational initiatives designed to foster solutions to the world’s most pressing social problems.

The Conference was a converge of a sharing of ideas, inspiration and models of success in the social enterprise space. The energy was high and fast paced, joining impact investors, Not-for-profits, for profits with Entrepreneurs and change makers.

What united everyone was a specific focus of building shared value business models that created real social impact through highly profitable business. At UP&UP Creative we call this values-based business. It was a general theme across the conference that the values of a business and keeping focused on the social impact mission were the key and immovable traits of a social enterprise – irrespective of being a for-profit or Not-for-profit legal structure. The business model is being less defined to class the business as ‘good’ ( Not-For-Profit ) or ‘evil’ ( For Profit ) business. Rather the values, mission and social impact the organisation achieves and stands for is the main success factor to class a for-benifit business.

The calibre of speakers were world class including such speakers as Pamala Hartingan, Director of the Skoll Centre for Social Entrepreneurship at Oxford University’s ‘Said’ Business School. Pamela said ‘Social entrepreneurs do not want to build a school or a hospital, they want to change the whole education and health system for the better’. That sums it up.

We love big thinkers, optimists, business thinkers, change markers and visionaries, and they were definitely all there at the Global Shifts Conference.

More at: www.rmit.edu.au/globalshifts

Monique McNamara – Director/Strategist UP&UP Creative

Sustainable Living Foundation









Project: Fundraising campaign and brochure design

Packaging up the work of the Sustainable Living Foundation’s last 11 years was no small feat.
Ensuring existing and future donors understood the organisations value to the sustainability movement was crucial while clearly pitching the SLF’s agenda for future action was critical. The final outcome was true to the SLF’s fun nature and community spirit while tackling our worlds biggest challenges.

UP&UP Provided:

  • Communications consultancy
  • Concept development
  • Content architecture
  • Creative design
The campaign was delivered via social media, direct to members and online.

Visit: www.slf.org.au

Talking Culture – event invitation. Thur Nov 4th.

Join Monique McNamara with her Co-Director hat on for The Gertrude Association to talk about culture and gentrification with a panel of interesting people and views – should be lively and constructive. Come and add to the conversation.


You are invited to a Yarra Talking Arts forum:

 The Common Cultures of Gertrude Street
Art, fashion, food, public housing, Indigenous and community services

Thursday 4 November 2010, 6.00pm–8.0
Melbourne Aboriginal Youth Sport and Recreation (MAYSAR),
84 Gertrude Street, Fitzroy


Megan Evans, Faculty of Arts, Education & Human Development, School of Communication and Arts, Victoria University

Dr Kate Shaw, ARC Research Fellow, Faculty of Architecture, Building and Planning, University of Melbourne

Michael Needham,
 Artist in Residence, Gertrude Contemporary Art Spaces – Atherton Gardens Housing Estate

Monique McNamara, Founder, The Gertrude Association

Peter Wearne, Director of Services, Youth Substance Abuse Service

Glenda Thorpe, CEO, MAYSAR

John Harding, Writer, The Dirty Mile

Cr Amanda Stone
, Yarra City Council

For more information, please contact Kirsty Baird, Arts and Cultural Development Officer, on 9205 5038 or at Kirsty.Baird@yarracity.vic.gov.au

Go to: www.yarracity.vic.gov.au

Moonie Valley Diwali Festival of Light 2009


Moonie Valley Council commissioned a place making projection instillation to celebrate Diwali in Moonie Valley.

Produced by The Gertrude Association. UP&UP Creative’s Monique McNamara designed some rangolis [ circular story telling designs traditional within Indian Culture ] to light up the building and turn the drab exterior of the Town Hall into an Indian Palace.

Projectionist Olaf Meyer produced the final work. By mapping the building and creating the final artwork to be projected. The project ran for 10 days delighting the Moonie Valley public and acknowledging the growing Indian community in Moonie Valley

Kym Ortenburg managed the production of the project with the Council Arts Team.

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It was a successful event with the Indian Community sharing cultural dance, songs and of course …Indian Sweets. Yum.

More at: www.mvcc.vic.gov.au
More at: www.thegertrudeassociation.com
More at: www.multimediaevents.com.au

MP3 Creative walking tours

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This is great. Just found out about the www.audiodesignmuseum.com MP3 Design Walking tours. They have one on Gertrude St! Download and hear the creativity behind the walls come to life.

Melbourne Property School – Property Education without the catches.


Melbourne’s only Independant, non-selling short courses for property investors.
Melbourne Property School has many offerings to build students property knowledge and confidence in the property market.
Courses are tailored for the fit time buyer to the property investor such as:
  • Property Renovation Workshop 
  • Property Power Course (2 day)
  • Property Development Workshop
Courses give you the knowledge to avoid mistakes & achieve investment success without any other agendas.

For more about MPS Courses go to: www.melbournepropertyschool.com.au

Festival a success!


UP&UP Creatives Director Monique McNamara, creator of the Gertrude St Projection Festival.

The Festival is one way UP&UP Creative gives back to our community of Fitzroy where we have based our business for the last 10 years.

UP&UP Creative is proud to back the festival with marketing, strategy, design and PR which has seen the festival grow 3fold over the last 3 years.

Together Monique and Co-Director Kym Ortenburg have created a celebrated Melbourne event showcasing some of our best Australian and international artists.

This year the festival has been selected to be part of the Victorian State Of Design festival.
check out: www.flickr.com/photos/gertrudestreetprojectionfestival

Image: Artist: Kit Webster – TEXTAVISION – interactive work. Photo by Bernie Phelan

The Gertrude St Projection Festival 2010


2010 Festival HAS LAUNCHED!!

We would like to welcome you all to Gertrude St and this 3rd Gertrude St projectionFestival. This event is about celebrating our diversity and promoting respect for all the people that make up our community. We do it through sharing art. We are very proud of how the festival has brought many social and community groups, as well as artists, traders and residents together. The 12 months of planning and work of all these groups come together in these 10 nights of projections. I think this is so neatly summed up in our theme Me. You. Us

Let the fun begin. ENJOY!
Co Directors – Kym and Monique
check out: www.thegertrudeassociation.com/projects

2010 Festival Program


2010 Festival Program

Facebook: www.facebook.com – Group[ The Gertrude Association ]