Related Projects:
Toyota::
Green Building Campaign
ANZ Banking Group ::
Brand Creation and Campaign
Roll Out
-Boroondara City Council ::
-Poster + Reminder Card CampaignThe Community Engagement ‘Tool Kit’ brochure/poster and desk reminder cards were developed in order to inform Boroondara City Council staff of the new policies and practices when conducting community consultation. We decided to use these formats to engage and inspire staff to ignite discussion. Incorporating an eco-design approach we combined the workshop brochure with the poster on one side minimising printing costs for the client while creating tools to use in the offices and in the training workshops.
The concept combined the ideas of the speech bubble and people, by using bold illustrations with a strong use of colour and shape to further motivate staff with an eye-catching visual aid.
__-Outcomes
The illustrations of the people demonstrated
human diversity without being too specific.
This created a feeling of inclusion as all walks
of life were represented.
ENVIROMENTAL :: Format of the document
was designed to be used in 3 different ways.
Printed using vegetable based inks on a
FSC 100% recycled paper stock [post consumer fibre].
CULTURAL :: Internal Culture Campaign:
Staff engaged and interacted with materials.
Melbourne :: Sydney
LETS TALK + 61[0] 3 9416 2525 engage@upandup.com.au
____| STRATEGIC COMMUNICATION | ECO-GRAPHIC DESIGN | LOGO, IDENITY + BRANDING | BRAND MANAGEMENT | CAMPAIGN DESIGN |