-ANZ Banking Group :: -Brand Creation and Campaign Roll Out
ANZ engaged UP&UP to revitalise the internal culture and values program initiative ’Breakout’. An inspiring and energetic new logo was created to build on existing milestones and to launch a new phase of the Breakout program offered to employees.
UP&UP also created a new ‘look and feel’ for the rollout of communication materials across the organisation incorporating Breakout identity and branding architecture, intranet site, workbooks, certificates, posters, internal communication material and various other launch campaign materials.
UP&UP’s collaborative design process
incorporated the Breakout team’s
feedback and contributed to strategically
communicating the Breakout Management’s
unique vision.
__-Sustainable Values
_
CULTRAL :: Feedback for the new ‘look’ ___has been enthusiastic and positive from ___participants, exemplifying UP&UP’s ___commitment to producing high quality, ___relevant, values based communications.