E: monique@upandup.com.au | P: 0403 126 387

mmmm Great Coffee…SONIDO! Cafe OPEN!

28072010 IMG_0549

Welcome Santiago and Carolina to Gertrude St.

For those of you who have visited us in the last few months, you’ll know that our building has been in a state of renovation. The mess and banging and dust has all been for a good cause, as we a pleased to announce that a South American Café has joined us and a new coffee destination on Gertrude St.

We’re excited to have SONIDO! café literally on our doorstep and we’re looking forward to lots of great coffee meetings. So come and join us for a coffee at 69 Gertrude Stand some delicious South American delights!

Website coming soon. www.sonido.com.au

Festival a success!


UP&UP Creatives Director Monique McNamara, creator of the Gertrude St Projection Festival.

The Festival is one way UP&UP Creative gives back to our community of Fitzroy where we have based our business for the last 10 years.

UP&UP Creative is proud to back the festival with marketing, strategy, design and PR which has seen the festival grow 3fold over the last 3 years.

Together Monique and Co-Director Kym Ortenburg have created a celebrated Melbourne event showcasing some of our best Australian and international artists.

This year the festival has been selected to be part of the Victorian State Of Design festival.
check out: www.flickr.com/photos/gertrudestreetprojectionfestival

Image: Artist: Kit Webster – TEXTAVISION – interactive work. Photo by Bernie Phelan

Melbourne Film Festival

sbip_posters strangebirdsparadise[2]

UP&UP Creative was privileged to work on the design of the documentary film Strange Birds in Paradise – A West Papuan Story. The film has been in festivals all over the world and is screening this week and next at the Melbourne International Film Festival: Friday 30 July 7pm and Friday 6 August 2.30pm at ACMI Cinema 2 in Melbourne.

The film is an expedition of imagination and discovery to the hidden Indonesian province of West Papua that exposes its sad history and desperate hopes but culminates in a joyful and defiant musical celebration.

We highly recommend the film… it is beautiful and deeply moving. For tickets or more information go to strangebirds.com.au

The Gertrude St Projection Festival 2010


2010 Festival HAS LAUNCHED!!

We would like to welcome you all to Gertrude St and this 3rd Gertrude St projectionFestival. This event is about celebrating our diversity and promoting respect for all the people that make up our community. We do it through sharing art. We are very proud of how the festival has brought many social and community groups, as well as artists, traders and residents together. The 12 months of planning and work of all these groups come together in these 10 nights of projections. I think this is so neatly summed up in our theme Me. You. Us

Let the fun begin. ENJOY!
Co Directors – Kym and Monique
check out: www.thegertrudeassociation.com/projects

2010 Festival Program


2010 Festival Program

Facebook: www.facebook.com – Group[ The Gertrude Association ]

The Age Artical -Creative hands make light artwork


Writer LIZA POWER – July 9, 2010

Festival article: makersofmelbourne.com


Festival article: makersofmelbourne.com

The Gertrude Street Projection Festival - makersofmelbourne.com/2010/the-gertrude-street-projection-festival

Image: Trinty Grammer year 12 student. Mentorship: Yandell Walton

Projection Festival in the State of Design Festival 2010


The Gertrude Street Projection Festival

The 2010 Gertrude Street Projection Festival turns Gertrude Street into a free walk, ride, drive and tram through outdoor projection gallery.

Every night animations, stills, and digital art in all its forms are projected onto the pavements, buildings and walls of Gertrude Street.

This free Festival allows residents, traders and visitors to Fitzroy to explore the Gertrude Street community in new ways. It promotes social sustainability: inclusiveness and respect for the diversity of people of all socio economic backgrounds to mix and gain understanding, respect and recognition of each other.

Visit thegertrudeassociation.com for more information and to find out about special events held throughout the week.

Sensory Overload Event:
Wednesday 14 July, 7pm
The Workers Club
Cnr Brunswick & Gertrude Streets
Tickets: $5 on the door

Presented by The Gertrude Association

Sponsored by: City of Yarra, Yarra Trams, PBS Radio, UP&UP Creative, and Words and Beyond.
More @: www.stateofdesign.com.au/Public-Events/Exhibitions/gertrude-street-projection-festival

The Secret Life of Things

Screen shot 2010-07-29 at 1.31.03 PM

The Secret Life of Things first animation — Life Pscycle-ology

Short animations and educational resources that explore the hidden environmental impacts of everyday things. The Secret Life of Things is a series of short animation videos and educational resources that explore the hidden environmental impacts of everyday things.

The first animation and resource pack has been launched and is now available for free from the project website Secret Life of Things – Animation – Watch YouTube VIDEO

Produced by: Leyla Acaroglu of Eco Innovators www.ecoinnovators.com.au